Strong UV
We prioritize everyday sun care while considering the comfort of daily use.
Beauty & Innovation
Until it meets the standard,
we remake it.
From good ingredients to the final sensation on skin,
we repeatedly fine-tune the balance of function and feel.
Development Philosophy
A good product
doesn't happen by accident.
JH SEOUL aims for products people actually want to use every day, not just ones with a good ingredient list. We directly compare ingredients, technology, and manufacturing partners, and repeatedly check each sample's texture, absorption, stickiness, cooling sensation, and finish.
We design generous function and a light feel so products can be used without burden even in strong UV and hot, humid conditions. If it doesn't meet the standard, we remake it; if there's a better option, we reconsider.
Market & Climate
Different climates
need products with different standards.
In environments like India and China, with strong UV and high heat and humidity, it's not just function but feel that determines a product choice. Heavy, sticky formulas are hard to use consistently, so balancing protection with a light feel matters.
High Heat & Humidity
We value formulas that reduce stickiness and shine, with less heaviness.
Skin Heat
We design a feel that keeps skin comfortable through cooling and hydration.
Core Standards
We design products
around four standards.
Protective design for high-UV environments
We prioritize sun care that can be used every day even in strong UV conditions. Functional claims are applied within the scope of actual review and reporting requirements.
Brightening & Wrinkle Care
We consider skin tone and elasticity concerns together to find the balance between function and everyday usability.
A Balance of Cooling and Hydration
We design for comfort on heat-flushed skin while maintaining sufficient hydration.
A Light, No-Burden Formula
We value a feel with less stickiness and heaviness, even in hot, humid climates.
Formulation & Texture
From choosing ingredients
to perfecting the feel.
Packing in good ingredients isn't enough on its own. The texture, absorption, and finish on real skin all need to come together.
- Direct comparison of ingredients, technology, and manufacturing partners
- Checking texture and absorption sample by sample
- Repeated adjustment of stickiness, cooling, and finish
- Re-formulation and re-review when needed
Development Process
From one sample to a finished product.
Market & Environment Analysis
We first check the local climate, lifestyle, and consumers' skin concerns.
Ingredient & Tech Search
We directly compare ingredients and manufacturing technology suited to the target function and feel.
Sample Production
We finalize the formulation to produce a usable sample.
Texture Review
We repeatedly check absorption, stickiness, cooling, hydration, and finish.
Re-formulation
If it doesn't meet the standard, we re-adjust the ingredients, ratios, and formula.
Final Standard Check
We review until the balance of function, feel, and quality is right.
In Development
Our products are currently in
development and sample review.
We don't present a pre-launch product as though it were finished. We're currently reviewing formulations centered on UV protection, brightening, wrinkle care, cooling, hydration, and a light feel.
Product names, specifications, and functional claims will be released once actual development results and related procedures are finalized.
Our Promise